Using LinkedIn To Boost Your Business Website
As an entrepreneur, building your business’s brand often means leveraging your social media channels to spread the message. LinkedIn is a powerful business channel that can be maximised to boost your brand. Of the 200 million monthly active users on LinkedIn, approximately 11.6 million are South African. This makes it a powerful lead-generating and brand-building tool you don’t want to underutilise.
In this article, our friends at xneelo outline how to use LinkedIn to draw attention and boost traffic to your business website.
LinkedIn was made for business
As social media platforms go, LinkedIn offers a unique combination of networking, branding, and business development opportunities that can significantly benefit entrepreneurs at various stages of their business journey. It can also be used as a drawcard for your website.
The platform was designed for professionals to connect, making it an ideal place to market your brand. In addition, a well-optimised LinkedIn profile can help you establish yourself as an expert in your field and enhance your business’s credibility.
How to showcase your website on LinkedIn
In order to encourage LinkedIn users to leave the platform and visit your website, you need to capture their attention and convince them to click on your links.
You can achieve this by regularly sharing high-quality, relevant content that aligns with your industry, such as articles, blog posts, videos, infographics, and podcasts. You can also use LinkedIn Ads to target specific audiences based on their pain points or needs with a link to your website.
Draw users to your profile (and ultimately your website) by engaging with your network on LinkedIn and participating in Groups. Participate in discussions, share insights, and occasionally share links to your website's relevant content without being overly self-promoting. These articles can showcase your expertise and drive traffic to your website. Just make sure your articles provide valuable insights or solutions that your target audience will find useful. And remember, Group members value genuine engagement and expertise.
It’s worth knowing that the LinkedIn algorithm was updated in 2023 to reward relevance and engagement. Take the time to consider and craft what you want to say. Lean into your expertise and experience.
Optimise your posts to increase reach
Sharing posts is a great start, but your content needs to be seen. You can optimise your LinkedIn content by researching about when LinkedIn users are most active and publish your posts then. Scheduling posts will save you time here.
Hashtags make it easier for anyone outside of your network to find your content, which increases your chances of finding new connections or opportunities. Aim to use no more than three per post as LinkedIn uses these to index your post.
Plus, there’s no harm in asking friends, family and staff to share your content on their profiles.
Optimise your LinkedIn profiles
If you run a business, having a company page on LinkedIn provides another opportunity for people to find you. Ensure you keep your business profile up to date. Business pages with complete information tend to get 30% more weekly views.
With close to 60 million companies on LinkedIn, you need to identify what differentiates you from your competition. Leverage your About Page to tell your brand story and Product Pages to show what your business offers. Make sure to speak to the value and benefits, rather than simply list what you offer.
Also, ensure that your personal profile is complete and professional, with a high-quality profile picture and a compelling headline. Craft a well-written summary that showcases your expertise and your professional background. Finally, make sure you add your website URL to your LinkedIn profile's contact information and encourage your team to do the same.
But to truly maximise the potential of LinkedIn, your website needs to be ready to handle the traffic and retain visitor interest.
Make sure your website is ready
If you want your website to attract and retain new visitors, you need to ensure your website looks professional and offers a good user experience.
Consider the following best-practice tips:
Your product or service should be clear from your Home page.
Your brand look and feel, tone, and personality should be consistent across all channels.
Your website should load quickly (Consider using a Content Delivery Network (CDN) to improve page speed).
Your content should be easy to find and navigate. Make sure a visitor can find what they’re looking for in as few clicks as possible.
From a web hosting perspective, make sure you have an adequate traffic allowance to handle the number of visitors you expect to receive (xneelo offers unlimited traffic).
Xneelo Managed WordPress Hosting offers entrepreneurs an easy and affordable way to create a professional business website with WordPress quickly, backed by trusted web hosting and a reliable, secure infrastructure. There are a variety of pre-designed Starter Sites to help you start sharing content immediately and ensure your website is ready and fully optimised to showcase on your social media channels.
This advice was compiled by our friends at web hosting provider xneelo.