Digital Advertising Basics For Startups
Digital advertising provides startups with a cost-effective way to reach a wide audience quickly – perfect for attracting new customers and potential investors.
In this article, our friends at xneelo outline a few basics about using digital ads to promote your startup.
The benefits of using ads for new businesses
Digital advertising is very effective at increasing traffic and sales. Another advantage is that it allows for precise audience targeting. You can define your audience based on demographics, interests, behaviour, and location to ensure your ads reach the right people.
Digital ads are also effective at increasing visibility and building brand awareness. Seeing your brand repeatedly can make potential customers more likely to remember and consider your products or services in the future. Not to mention potential investors.
Ad formats
Digital ads come in various formats, including text, image and video ads.
Here are some common digital ad formats you can utilise to promote your startup:
Display ads or banner ads: static or interactive ads typically displayed at the top, bottom, or sides of websites.
Video ads: video ads that play before, during, or after online video content. These can also be played over non-video content.
Search ads: these text-based ads appear on search engine results pages when users search for specific keywords.
Social media ads: you can pay for text, image or video ads or boost posts on social media platforms like Facebook, X (formerly Twitter) and LinkedIn. Each platform will have its own character and size limitations.
Other formats include interactive ads, game ads, audio ads and mobile ads. Your choice should depend on factors such as your target audience, campaign goals, budget, and the platform where the ads will be displayed.
Best practices
Each platform will have its own rules and specifications for ads, such as exact character limits, prohibited terms and sizing requirements. Research each platform individually to determine exactly what is right for each.
Regardless of what format you decide on, there are a few best practices you can follow to ensure your ads perform at their best.
Set clear goals: decide what you want to achieve with your ads. For example, increasing web traffic and sales, or building brand awareness.
Define your audience: choose your target audience's demographics, interests, location, and online behaviour.
Create landing pages: campaign ads usually need to click through to a landing page to seal the deal. Use headlines, call-to-actions, and forms to show your visitors what they need to do next.
Use A/B testing: some ads will perform better than others. Switch them up and try different techniques to test which works best.
Monitor: review performance metrics like click-through rate (CTR), conversion rate, return on investment (ROI), and cost per click (CPC) to make data-driven adjustments to your ads.
Digital advertising can be an effective way to build brand awareness, drive website traffic, and promote your products or services online. As with any form of digital marketing, make sure your website is ready and performing at its best to wow all your new visitors. Browse our Web Hosting packages to give your new business the solid hosting foundation it needs.
This advice was compiled by our friends at web hosting provider xneelo.